Ensuring that Silverpop's potential is fully explored, improving the company's Marketing and Communication processes
Exploit Silverpop functionality to reduce complexities and increase revenue opportunities
Collecting and analysing customer data
Providing insights on customer behaviour
Ensuring all communications are branded according to company guidelines
Monitoring of system interfaces to ensure data integrity
Hands on approach to the development of Silverpop database, queries and programs
Creation of automated emails and triggers
Template design and use of dynamic content
Customer segmentation and testing
Point of contact for all Silverpop related queries
Wymagania
Requirements: 3+ years of experience with Silverpop EngageA thorough understanding of what is possible with Silverpop, and practical experience of putting that into practice
Process and content designer
HTML & CSS
SQL an advantage
Ideally iGaming background although not mandatory
Marketing & Communication experience
Fluent English